About Us

Welcome to The Power of 7

At The Power of 7, we believe in creating a world that celebrates diversity, sustainability, and the deep connection between our planet and the people who call it home. Our mission is rooted in love, respect for the Earth, and a commitment to offering products that inspire positivity and well-being.


Our Journey: From Humble Beginnings to Grandfather White Sage

When we first entered the Sage market years ago, we were driven by a simple yet profound goal: to bring the finest quality products to our customers while honouring the Earth. Back then, options for high-quality, locally-grown White Sage were scarce. Like many, we sourced from overseas, but something was missing—a connection to the land and the authenticity we longed to share.

Determined to find something exceptional, we embarked on a journey of discovery fuelled by our passion for sustainability and excellence. After years of searching, we struck gold—Grandfather White Sage (Salvia apiana), 100% Australian-made and grown with love and care.

This wasn’t just any Sage. It was cultivated on virgin farmland in the stunning alpine region of Victoria, using traditional methods passed down through generations. Every step of the process—from growing and cutting to drying and packing—is done by hand, ensuring the highest quality and respect for the plant. The result? A rich, aromatic, and cleansing smoke that’s nothing short of divine.


Why Grandfather White Sage?

The Power of 7 is proud to be the national wholesaler of this extraordinary natural product. Here’s why our Grandfather White Sage stands out:

  • 100% Australian-Made: Locally grown and harvested with sustainable practices.
  • Traditionally Cultivated: Honouring ancient techniques for maximum potency and purity.
  • Unparalleled Quality: Rich, aromatic, and deeply cleansing, it’s the Sage you can trust.

But we didn’t stop there. Our partners also produce White Sage Hydrosol and are the sole local suppliers of White Sage Essential Oil (Absolute) in Australia, giving you even more ways to experience this sacred plant.


Expanding Our Vision: Beyond Sage

At The Power of 7, sustainability is more than a buzzword—it’s a way of life. Over the years, we’ve expanded our offerings to include a range of family-owned, fully sustainable products, each carefully selected to align with our values:

  • Ethical Land Management: Supporting regenerative farming practices that nurture the Earth.
  • Sustainable Production: Ensuring every product is crafted with care for both people and planet.

When you choose The Power of 7, you’re not just purchasing products—you’re joining a community that values integrity, sustainability, and the power of connection.


Join Our Family

We’re more than a business; we’re a family. When you become part of The Power of 7, you’re helping to spread positivity, sustainability, and love—one product at a time. Together, we can honour the Earth, celebrate its gifts, and create a brighter future.

Ready to join us?
Register now and become part of our growing community. Whether you’re looking for the finest White Sage, exploring our sustainable product range, or simply seeking a deeper connection to the natural world, we’re here to support you every step of the way.


Let’s Create Something Beautiful Together

At The Power of 7, we’re passionate about sharing the love for these amazing products and the values they represent. Together, let’s honour tradition, embrace sustainability, and celebrate the incredible power of nature.